Graphic Design

Graphic Design applied to businesses becomes Corporate Image Design

When we talk about corporate image design we are talking about the entire array of communication (both internal and external) that is put out by your company on any visual media at any given time. A logo in multiple versions (horizontal, vertical, text only, full-color, grayscale, etc.), business cards, budget sheets, letterheads & footers, email signatures, packaging, corporate emails, sales emails, and many other pieces of communication make up your corporate image.

Depending on the activities you perform, your company will have different needs and might not need the entire package at once. We are prepared to identify your business needs and create a corporate identity package that ticks all your boxes.

Creating a strategy that works for you.

There are many important factors to consider when creating a corporate image for your business.

The first variables that will impact our design decisions will be your target audience and the nature of your products or services. These factors will influence the choice of a color palette, a typeface, and the imagery (or lack thereof) that will supplement the text.

Secondarily, we need to consider your previous image if applicable (radical changes in corporate identity are not recommended in a single stage), the identity of your competitors, and of course, your personal taste.