Meet the Ultimate Point2 Alternative for Real Estate Marketing in 2024

May 15, 2024

Important Announcement: Point2 Homes Reduces Geographic Spread

Following Yardi Systems’ announcement regarding the discontinuation of Point2 Agent by the end of 2023, they’ve announced a significant change in the Point2 Homes operation. Effective immediately, Point2 Homes will be reducing its service areas, continuing operations exclusively in the U.S. and Canada. Starting May 15, 2024, the platform will no longer accept new manual listings or ad purchases, and certain MLS feed listings will be phased out. Point2 Homes is now giving users outside these areas enough time to export listings and prospects efficiently to facilitate this transition. To make things even easier, at Above Media we have developed a tool that will help you import your listings and prospects to your new website.

Embracing Innovation in Real Estate Marketing

In light of these events, the real estate community has been actively seeking reliable alternatives. Above Media presents an innovative solution that not only meets but exceeds the capabilities of Point2 Homes. Our platform offers real estate professionals robust tools to enhance online visibility, streamline operations, reach a broader audience, and secure quality leads. Learn why Above Media is the preferred choice for forward-thinking real estate agents and brokers.

Step Up to Superior Real Estate Marketing with Above Media

Understanding the critical need for a dynamic marketing platform in the real estate industry, Above Media Canada has developed a state-of-the-art solution in response to Point2 Homes’ market exit. Designed to cater to the evolving demands of modern realtors, our platform provides an unparalleled opportunity to thrive in today’s competitive market. Explore how Above Media can transform your real estate marketing strategy and lead you to greater success.

Front End Features:

  • Fully responsive and mobile-first.
      • The web is mostly experienced on mobile devices, that’s why we build the mobile version first and then adapt that to larger screens.
  • Fully customizable.
      • Our real estate websites adapt to your brand and your workflow. Not the other way around.
  • Flexible.
      • Create landing pages for listing categories, individual listings, listing tags, listing features, or any other way you can categorize your listings.
  • Powerful, intuitive search.
      • Let your potential customers find exactly what they’re looking for in just a couple of clicks, from any page on the website.
  • Favorite properties list.
      • Your visitors and your staff can create and share listing collections.
  • Compare Properties.
      • Easily compare different listings and share with yourself or others.
  • Integrated with social media.
      • Our real estate websites are rich in social features. Your listings will look great when shared on any social media platform. 
  • Search-engine rich.
      • We’re an official Google Partner, and it shows in our work.
  • Fast-loading and lightweight.
      • Our real estate websites use multiple levels of caching and make use of worldwide redundancy to serve your content to your visitors lightning-fast.
  • Integrated with Google Reviews, Calendly, Zapier, Mailchimp, and hundreds of other popular tools.
      • We do not limit your ability as an administrator to install WordPress plugins on your site. You’re in control of any addons, free or paid, from millions of options in the WordPress repository.
  • Support for virtual tours and VR
      • Showcase your listings using cutting-edge technologies and make a strong impression on potential buyers and sellers.
  • Google Maps integration.
      •  Display maps with multiple or single listings. Style your own maps.
  • Built to convert
      • With easy-to-fill forms and clickable contact information throughout, you will never miss a lead.
  • Open House support.
      • Schedule and promote open houses.

Back-End Features:

  • Comprehensive Listing Administration
      • Effortlessly manage your listings with features such as adding, editing, importing, and exporting listing information.
  • Support for Multiple Agents
      • Assign agents as users and define their access levels, ensuring smooth collaboration and lead distribution.
  • Development and Single Unit Support
      • Showcase your entire portfolio by assigning listings to specific developments or locations, catering to developers and master brokers.
  • CRM Integration
      • Connect your website’s back office with your preferred CRM solution, streamlining your lead management process.
  • MLS Integration
      • Import listing information from local MLS or the national CREA database in Canada, simplifying the listing management process.
  • Advanced Analytics
      • Gain valuable insights into website performance and visitor behavior through Google Analytics and our visitor tracking system.

Why Opt for Above Media Over Other Point2 Alternatives?

While there are several alternatives to Point2, Above Media distinguishes itself with its comprehensive features and ease of use. Let’s delve into why our platform outshines the competition.

Comparing Features with Other Platforms

Other alternatives, like the Easy Property Listings plugin for WordPress, may offer features similar to those of Above Media but with notable drawbacks. For example, they lack an import feature, forcing users to enter listings manually—effectively doubling their workload. These platforms often require considerable technical know-how for modifications, which can be both inconvenient and time-consuming. Additionally, many of these solutions demand third-party hosting and manual setup, introducing extra steps into your workflow and incurring additional costs. These resources could be more effectively allocated to your advertising efforts to attract quality leads.

In Conclusion

As we bid farewell to Point2 Homes, it’s crucial to find a worthy replacement that empowers real estate agents to thrive in a competitive market. Above Media offers a cutting-edge real estate marketing solution tailored to meet your specific needs. With our innovative features, customizable design, and seamless user experience, you can enhance your online presence, streamline operations, and capture the attention of your target audience. Don’t miss out on this opportunity to transition seamlessly into a more efficient and effective marketing platform. Contact Above Media today to learn more about how our solution can elevate your real estate business to new heights.

About the author

Julian Del Campo has more than 15 years of experience in marketing and web development and is the founder and CEO of AboveMedia Canada.

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