Discover the Best Alternative to Point2 Agent for Real Estate Marketing in 2023

Jul 12, 2023

The Time Has Come for New Real Estate Marketing Ideas

In a recent announcement, Yardi Systems shared the news that Point2 Agent, the beloved real estate marketing suite widely used by realtors, brokers, and organizations across North America, will be discontinued on December 31, 2023. While this development has left real estate companies searching for alternatives, it’s important to find a suitable replacement that meets their business needs. In this article, we will introduce Above Media’s innovative solution as an excellent alternative to Point2 Agent, providing real estate brokers & agents with the tools they need to enhance their online presence, streamline operations, reach a broader audience, and obtain quality leads. Let’s explore why Above Media should be your top choice.

Leaving Point2: The Ultimate Real Estate Marketing Platform Powered by Above Media

At Above Media Canada, we understand the significance in the real industry of having a robust marketing platform to showcase listings and connect with potential home buyers and sellers. As a response to having to migrate from Point2 Agent, we are excited to introduce our state-of-the-art real estate marketing solution designed to meet the evolving needs of modern realtors.

Front End Features:

  • Fully Responsive and Mobile-First: Our real estate websites prioritize mobile experience, ensuring optimal performance and user-friendliness across all devices.
  • Customizable Design: Tailor your real estate website to align with your brand identity and unique workflow.
  • Flexible Listing Categories: Create landing pages based on listing categories, features, or any other criteria to organize and present your listings effectively. (i.e: Beachfront condos, Gated communities)
  • Powerful and Intuitive Search: Enable visitors to find their desired properties quickly with a seamless search experience accessible from any page on your website.
  • Favorite Properties and Comparison: Allow visitors to save and compare properties, enhancing their engagement and decision-making process.
  • Social Media Integration: Effortlessly share your listings on various social media platforms for maximum exposure and visibility.
  • Search Engine Optimization (SEO) Friendly: Our websites are built with SEO best practices in mind, ensuring higher visibility in search engine rankings.
  • Fast Loading and Lightweight: Deliver content to visitors lightning-fast with our efficient caching system and global content delivery network.
  • Integration with Popular Tools: Seamlessly connect your website with tools like Google Reviews, Calendly, Zapier, Mailchimp, and other popular real estate email marketing tools, expanding your capabilities and workflow.

Back End Features:

  • Comprehensive Listing Administration: Effortlessly manage your listings with features such as adding, editing, importing, and exporting listing information.
  • Support for Multiple Agents: Assign agents as users and define their access levels, ensuring smooth collaboration and lead distribution.
  • Development and Single Unit Support: Showcase your entire portfolio by assigning listings to specific developments or locations, catering to developers and master brokers.
  • CRM Integration: Connect your website’s back office with your preferred CRM solution, streamlining your lead management process.
  • MLS Integration: Import listing information from local MLS or the national CREA database in Canada, simplifying the listing management process.
  • Advanced Analytics: Gain valuable insights into website performance and visitor behavior through Google Analytics and our visitor tracking system.

Why Choose Above Media for Your Website Over Other Alternatives to Point2?

While various alternatives exist, Above Media’s solution stands out due to its comprehensive features and user-friendly approach. Let’s explore why our solution surpasses other options in the market.

Easy Property Listings Plugin and Other Platforms

While other Point2 alternatives like the Easy Property Listings WordPress plugin offer similar features to Above Media, they come with certain limitations. For instance, the import feature is unavailable, requiring manual listing input and doubling the workload. Additionally, these platforms often require technical expertise for making changes, which can be inconvenient and time-consuming. Moreover, many solutions necessitate third-party hosting and manual configuration, adding extra steps to your workflow and increasing expenses that could be better invested in your ad campaigns for generating qualified leads.

In Conclusion

As we bid farewell to Point2 Agent, it’s crucial to find a worthy replacement that empowers real estate agents to thrive in a competitive market. Above Media offers a cutting-edge real estate marketing solution tailored to meet your specific needs. With our innovative features, customizable design, and seamless user experience, you can enhance your online presence, streamline operations, and capture the attention of your target audience. Don’t miss out on this opportunity to transition seamlessly into a more efficient and effective marketing platform. Contact Above Media today to learn more about how our solution can elevate your real estate business to new heights.

About the author

Julian Del Campo has more than 15 years of experience in marketing and web development and is the founder and CEO of AboveMedia Canada.

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