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What is data-driven attribution?

What is data-driven attribution?

Google's Attribution Models   Before we can dig a little deeper into this subject, we need to define what an attribution model is in the context of Google Ads.   Your account's attribution model is the criteria that Google will use to accredit (or attribute)...

Driving Relevant Traffic to Real Estate Websites

Driving Relevant Traffic to Real Estate Websites

Does real estate marketing increase sales? Let's talk briefly about buyer intent, the factor that will determine how many properties will switch hands in your area during any given period of time. In most real estate markets, buyer intent is directly tied to basic...

Real Estate Marketing: What’s going on?

Real Estate Marketing: What’s going on?

In this article, I'll discuss the current state of real estate in North America and the Caribbean. Opinions expressed in this article do not constitute professional advice. I have been involved with real estate marketing for over a decade now. During my career, I've...

Video Ads on a Budget

Video Ads on a Budget

It's no news that our collective attention spans are shrinking. Some blame it on mobile devices and social media while others blame the education system, but what everyone seems to agree on is that this trend will not be easily reversed. In a world of memes, fake...

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