Digital Marketing Blog

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Listing Lighthouse – A Smarter Way to Manage, Promote, and Convert Real Estate Listings

This article explores how Listing Lighthouse works as a complete real estate marketing platform, helping professionals manage listings more efficiently, increase online visibility, and generate more qualified leads from their websites. It breaks down how intelligent workflows, content optimization, smart distribution, and built-in engagement tools work together to turn property listings into high-performing marketing assets.

Meet the Ultimate Point2 Alternative for Real Estate Marketing in 2024

Important Announcement: Point2 Homes Reduces Geographic Spread Following Yardi Systems' announcement regarding the discontinuation of Point2 Agent by the end of 2023, they've announced a significant change in the Point2 Homes operation. Effective immediately, Point2...

Discover the Best Alternative to Point2 Agent for Real Estate Marketing in 2023

The Time Has Come for New Real Estate Marketing Ideas In a recent announcement, Yardi Systems shared the news that Point2 Agent, the beloved real estate marketing suite widely used by realtors, brokers, and organizations across North America, will be discontinued on...

What is data-driven attribution?

Google's Attribution Models Before we can dig a little deeper into this subject, we need to define what an attribution model is in the context of Google Ads. Your account's attribution model is the criteria that Google will use to accredit (or attribute)...

Driving Relevant Traffic to Real Estate Websites

Does real estate marketing increase sales? Let's talk briefly about buyer intent, the factor that will determine how many properties will switch hands in your area during any given period of time. In most real estate markets, buyer intent is directly tied to basic...

Real Estate Marketing: What’s going on?

In this article, I'll discuss the current state of real estate in North America and the Caribbean. Opinions expressed in this article do not constitute professional advice. I have been involved with real estate marketing for over a decade now. During my career, I've...

Video Ads on a Budget

It's no news that our collective attention spans are shrinking. Some blame it on mobile devices and social media while others blame the education system, but what everyone seems to agree on is that this trend will not be easily reversed. In a world of memes, fake...